Monday, November 17, 2014

Stop Running Your Business Like It's 1969.

Bill Sobel sits down with Brad Szollose for a casual interview




Translation:
Boomers, Things Have Changed
Because People Have Changed.


Brad Szollose is a lot of things: a serial entrepreneur, former C-Level executive of a public company, a business adviser, millennial expert and an award-winning business author. So he knows a few things about which he speaks — and this is what he wants businesses to know:

Flatten your hierarchies, embrace innovation and stop expecting your employees to follow the rules, keep their mouths shut and listen. Those days are over, and they aren't coming back.

The digital age requires a smarter worker. In today’s world, we make very sophisticated stuff that does not conform to simple rules. Responsibility, troubleshooting and decision-making have all moved to the frontline. This requires open-source style communication," he said.

 

Bridging the Generational Chasm


As a web pioneer, Szollose co-founded K2 Design, one of the first online advertising shops and the first dot-com agency to go public on NASDAQ.

You may remember the company: it picked up its first major assignment in March 1994 for Sierra Magazine‘s online edition. In August 1994, it was hired by NetMarket, which claimed to be the first company to conduct a secure transaction on the Internet. It also staged the first IBM versus Kasparov chess match, a landmark event in the then novel world of cybercasting.

Szollose's management model received the Arthur Andersen Enterprise Award for Best Practices for Fostering Innovation.

Szollose is the author of Liquid Leadership: From Woodstock to Wikipedia, which explores the subject of new leadership styles, specifically how to get the tech-savvy Generation Y Millennials and analog driven Baby Boomers working together.

He's also senior managing director of Liquid Leadership Worldwide, which was formed to help companies like Dell and MasterCard gain a better understanding of the ways technology has transformed corporate culture and behavior.

CMSWire caught up with Szollose recently to discuss leadership, creativity and strategies for success in the digital workplace.

Sobel: You started your first business at age 16. Can you tell us about that?
Szollose: Don't be impressed that I started my first business at 16. My father...

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